PMA gives show new look for 2010
The annual Australian PMA imaging show will be given a new name and treatment for the 2010 event. Due to be held from 4 - 6 June at the Melbourne Convention and Exhibition Centre, the Australasian Show, now in its twenty-ninth year,  will be promoted under the name of Digital Life Expo rather than the customary Photo Imaging Technology tag.
The name change also reflects the differences between the Australasian and the US PMA Shows. The Melbourne show will have consumer days, a consumer education program and of course a very active professional display and the judging of the Australian Institute of Professional Photography Awards.
The now released 2010 poster features a video wall of panels including  images of products such as iPhones, Blu Ray,digital storage systems, multi-function cameras and entertainment products.
A draft floor plan has been released with most of the major companies having already negotiated key spaces on the floor plan. Show bookings have been brisk and with 8 months still to run before the show opens, the floor plan is already 60 per cent sold
Exhibitor space booking forms and a draft floor plan can be obtained from the PMA Australian office, or by emailing jbourne@pmai.org        
Photo Marketing Association Australia