HP announces ARTtrust
HP recently announced at Paris Photo 2009, the European launch of ARTtrust, a simple, self-certification system that allows photographers and artists to provide individual identity to any Digital Fine Art Collection Pigment Print (Pigment Print), produced on HP Designjet Z series printers using HP Vivera pigment inks with any compatible media.
A joint development between HP and Prooftag, and endorsed by Wilhelm Imaging Research, ARTtrust is specifically designed to meet the need for artwork traceability and authenticity. With increased control and availability of information online, artists, photographers and end-customers can be assured of artwork provenance, protect investments and ensure future value.
ARTtrust users include creators (photographers, designers, digital or traditional artists), printmakers (artists who print themselves, pro photo labs, specialised fine art print makers print service providers), art retailers (galleries, auction houses) and owners (private collections and public institutions or museums).
The ARTtrust solution comprises a set of three labels and a website. Labels carry a unique Bubble Tag – a reference number and datamatrix. Each label has a different function: silver, which goes on the back of artwork, gold, which is inserted on the certificate or accompanying document, and blue, for the artist to keep in his file or dossier. Any buyer can control authenticity of the artwork, on the website, by typing from his mobile the number of the silver or gold tag. He will then see a picture of the Bubble Tag and can compare visually. As the tags are tamper-proof, authenticity is assured.
Specifically designed for the art community, ARTtrust pigment prints are produced using HP Designjet Z series printers and HP Vivera pigment inks.
Following its worldwide launch at PhotoPlus Expo 2009, ARTtrust has already received positive feedback from individual photographers, such as Joel Meyerowitz and international photo agencies including Magnum.
ARTtrust
A joint development between HP and Prooftag, and endorsed by Wilhelm Imaging Research, ARTtrust is specifically designed to meet the need for artwork traceability and authenticity. With increased control and availability of information online, artists, photographers and end-customers can be assured of artwork provenance, protect investments and ensure future value.
ARTtrust users include creators (photographers, designers, digital or traditional artists), printmakers (artists who print themselves, pro photo labs, specialised fine art print makers print service providers), art retailers (galleries, auction houses) and owners (private collections and public institutions or museums).
The ARTtrust solution comprises a set of three labels and a website. Labels carry a unique Bubble Tag – a reference number and datamatrix. Each label has a different function: silver, which goes on the back of artwork, gold, which is inserted on the certificate or accompanying document, and blue, for the artist to keep in his file or dossier. Any buyer can control authenticity of the artwork, on the website, by typing from his mobile the number of the silver or gold tag. He will then see a picture of the Bubble Tag and can compare visually. As the tags are tamper-proof, authenticity is assured.
Specifically designed for the art community, ARTtrust pigment prints are produced using HP Designjet Z series printers and HP Vivera pigment inks.
Following its worldwide launch at PhotoPlus Expo 2009, ARTtrust has already received positive feedback from individual photographers, such as Joel Meyerowitz and international photo agencies including Magnum.
ARTtrust